Oct 10, 2006
EAGLE, ID, October 10, 2006 -- Idaho Potatoes are the ultimate blank canvas for chefs and operators. This is a point made with emphasis in the IPC's latest foodservice advertising campaign launched this fall. When inspiration strikes, the Idaho potato is a tremendous and popular vehicle used to push the boundaries of expectation. A flavor conduit, it is also an item of comfort that allows consumers the security to try new things without huge risk. This is one of the reasons chefs return to the Idaho potato again and again, reinventing the classics.
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