News from the IPC "Consumer" category

This holiday season, the Idaho Potato Commission (IPC) spread Christmas cheer to underprivileged children in the Boise area as a partner with United Airlines’ Fantasy Flight. In its fifth year, this magical event flew 80 deserving children from Boise International Airport (BOI) to Santa’s workshop where their holiday wishes came true.

Fans who attend the MAACO Bowl and share a picture of themselves wearing a Spud Hat have a chance to win $500!

Thanks to the Idaho Potato Commission’s (IPC) 2010 Ultimate Idaho® Potato Bowl Party Sweepstakes, Idaho® potato and football fan Barbara Fransen of Tinley Park, IL, will cheer on her favorite team this season with a brand new 50” plasma HDTV and a catered party for 25 of her closest friends and family.

Are You Ready for Some Football? The Idaho Potato Commission (IPC) is Celebrating the 2010 Idaho® Potato Crop with an All Star Line-Up of Recipes, Tips and a Sweepstakes That Promise to Fuel Potato Lovers and Football Fans All Season Long

The Idaho Potato Commission (IPC) announces that it is an official sponsor of the Boise State University (BSU) and University of Idaho (UI) football teams. Beginning this season and for the next five seasons, Idaho's famous potatoes will be the "official team tater" and have a significant presence in both Bronco Stadium and Kibbie Dome. In addition, the IPC will also be the major sponsor of the much anticipated BSU vs. UI football game that is being played this year on November 12 at the Kibbie Dome.

Eagle, ID, August 17, 2010 -- Over 500 volunteers gathered at American Falls High School in American Falls, Idaho for the first mobile Manna Pack packing event to help assemble 300,000 Manna Pack™-Potato meals that will be shipped to countries around the world to help malnourished children, including those in Haiti. Manna Pack™-Potato is a “first food” designed specifically for malnourished children with diarrhea, containing potato granules, soy flour, vitamins, minerals and sweet potato flavoring.

The Idaho Potato Commission (IPC) has placed new print advertisements for Idaho® potatoes in the Boise and Idaho Falls airports to greet the thousands of travelers who visit these cities each day. The engaging ads are a creative way to reach consumers and remind them of Idaho® potatoes -- when they least expect it!