News from the IPC "Consumer" category

The Idaho Potato Commission (IPC) announced the launch of a new and improved recipe database on www.idahopotato.com, which features over 900 ways to prepare America’s favorite vegetable and introduces new categories, search and social media sharing functions. The improvements were designed to meet consumer demand and introduce creative new ways to prepare everything from summer salads and heart-healthy desserts, to gluten-free dishes and easy-to-make appetizers.

The Idaho Potato Commission (IPC) “Smashed Spuddy Buddy” sweepstakes met with great success, receiving hundreds of submissions from children across the United States and awarding 75 lucky winners with an American Express gift card. Launched by the IPC in partnership with Idaho First Lady Lori Otter, the educational and interactive “Smashed Spuddy Buddy” program was designed to teach kids about the nutritional benefits of Idaho® potatoes and how they are grown.

Calling all enthusiastic home cooks and shutterbugs! The Idaho Potato Commission (IPC) is now hosting a bigger and better-than-ever recipe photo contest, featuring 10 recipes, 10 opportunities to win, and a total of $5,000 in cash prizes.

Hot, cold, traditional or with a kick, the Idaho Potato Commission (IPC) has a plethora of potato salad recipes for you to serve your family or bring to the next neighborhood block party. With a selection of more than 80 unique and mouthwatering potato salad recipes, www.idahopotato.com is your number one resource for summer side dishes.

The Idaho Potato Commission’s (IPC) five-month-long Smashed Spuddy Buddy program is quickly coming to a close with all submissions due by June 30. The IPC launched Smashed Spuddy with the help of Idaho’s First Lady, Lori Otter, as an educational and interactive program designed to help teach kids about the nutritional benefits of Idaho® potatoes.

Social media is hotter than ever and the Idaho Potato Commission (IPC) is incorporating these unique direct-to-consumer communication vehicles into most all of its marketing campaigns. From Facebook to Twitter to Instagram to Pinterest, to developing strong relationships with bloggers, the IPC has been able to significantly increase the Famous Idaho® Potato brand’s presence on the Internet while reinforcing its image as a quality, premium product.

In recognition of National Celiac Awareness Month in May, the Idaho Potato Commission (IPC) has partnered with blogger Amie Valpone of “The Healthy Apple” to create 5 new gluten-free recipes that feature America’s favorite vegetable.

The votes are in for the Heart Smart Idaho® Potato Recipe Contest, launched by the Idaho Potato Commission (IPC) with Denise Austin and the Mr. Food Test Kitchen. Congratulations to Berti Bonney, who won the $2,500 grand prize for her delicious recipe, Idaho® Potato Crab Cakes. Watch the video with fitness expert Denise Austin announcing the results and get the recipe here: http://www.mrfood.com/Shellfish/Idaho-Potato-Crab-Cakes.

Back by popular demand, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey with support and good wishes from Governor C. L. “Butch” Otter and hundreds of Emmett, Idaho residents.

The Idaho Potato Commission (IPC) announced today that it is the Presenting Sponsor of RODS Racing 2013. RODS Racing is comprised of 40 superior athletes who will collectively compete in more than 224 marathons, triathlons and other events this year, raising money to find homes in the United States for orphaned children with Down syndrome who live in other parts of the world. The IPC has donated $50,000, which will cover the adoption costs of two orphans.